Nilofer Shahid comes from a background of a Pathan family of warriors, poets, writers and painters. With her creative abilities and wealth of cultural knowledge, she established Meeras, which quickly became one of the leading couture houses in Pakistan. Her detailed pieces of gold wire, jewels, and semi-precious gemstones are meant to evoke the grandeur of Islamic history and culture. Using the aesthetic values and sophisticated craft skills of Mughal artisans, Nilofer strives to evoke her opulent culture with each new collection.