Chair, Asia Society Southern California
Trustee, Asia Society

Katie Soo is an award-winning global media and tech CBO and  CMO with a proven track record for leading transformations, breaking trends, forging new technology partnerships, and launching large-scale, disruptive business models and brands. Soo is Senior Advisor to Newbury Street (NASDAQ: NBST) and Advisor to KiwiCo, after serving as the company’s first CMO, overseeing global consumer marketing across 40+ markets. 

She is the former Senior Vice President of Growth Marketing at HBO Max overseeing growth and marketing across brand, originals, and performance media. She led subscriber acquisitions, in-app editorial, consumer campaigns, social media, partner marketing, and retention strategies. Prior to that, she’s held executive roles at Warner Bros. Digital Networks, DC Universe, Fullscreen, hulu, and was early Dollar Shave Club. 

Soo is actively involved in startups, serving both as an advisor and mentor to founders and companies. She has received numerous accolades from Ad Age, Adweek, Promax, Webbys, Digiday, and the Shorty Awards for her work in both creative storytelling and digital products. Most recently she was recognized on Ad Age’s “40 Under 40,” Business Insider’s CMOs to Watch, Media Play’s 40 Under 40, PR Week’s “The Innovation 50,” and was also named on Goldhouse’s A100 list honoring the most impactful Asians in culture.

She is a West Coast native and sits on the Advisory Board for California State University Entertainment Alliance and serves as a member of Vox Media’s Brand Council. She’s also a Trustee of Asia Society’s Global Board and is the Chair of Asia Society Southern California. When she isn’t working, Soo enjoys spending time with her family and supporting environmental causes.