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UNITED AIRLINES BECOMES A LEADING
WORLDWIDE SPONSOR OF THE ASIA SOCIETY
Sponsorship offers numerous cross-promotional
benefits for
Asia Society members and United customers
Chicago, April 19, 2004 - United Airlines and the Asia Society
today announced that United has become the “Preferred Airline
of the Asia Society” through its major sponsorship of the
Society’s 2004 season of cultural, educational and business
forums in New York, San Francisco, Los Angeles, Washington, D.C.,
Shanghai and Manila.
The Asia Society is America’s leading institution dedicated
to fostering understanding of Asia and communication between Americans
and the people of Asia and the Pacific. The announced partnership
offers United preferred industry status with the Asia Society, including
opportunities to offer special fares and other incentives to the
Asia Society’s more than 300 corporate member companies and
approximately 10,000 individual members, as well as allowing United
to promote and engage key customers in special events hosted by
the Asia Society.
“This is an absolutely perfect match,” said Graham
Atkinson, senior vice president - Worldwide Sales and Alliances,
United Airlines. “United is a leader in serving the growing
Asia-Pacific markets, and this region represents a critical component
of our overall international route network.
“United is also a vital contributor to global connectivity
- a facilitator for the flow of people, commerce and culture,”
he noted. “With this partnership, we look forward to helping
raise awareness among our customers about the important work of
the Asia Society.”
Nicholas Platt, president of the Asia Society, said, “We
are very excited about our partnership with United Airlines. United’s
generous support will bring valuable benefits to our members, and
it reinforces the growing importance of linking the Asia-Pacific
region and the U.S. together.”
About United
United, United Express and Ted (OTCBB: UALAQ.OB) operate more than
3,400 flights a day on a route network that spans the globe. News
releases and other information about United can be found at the
company's Web site at www.united.com.
United flies to Bangkok, Beijing, Hong Kong, Melbourne, Osaka,
Taipei, Tokyo, Seoul, Shanghai, Singapore and Sydney, with more
flights between the mainland United Sates and Asia-Pacific than
any other carrier.
About Asia Society
Asia Society is America’s leading institution dedicated to
fostering understanding of Asia and communication between Americans
and the peoples of Asia and the Pacific. A nonprofit, nonpartisan
educational institution, the Asia Society presents a wide range
of programs including major art exhibitions, performances, media
programs, international conferences and lectures, and initiatives
to improve elementary and secondary education about Asia.
The Asia Society is headquartered in New York City, with regional
centers in Washington, D.C., Houston, Los Angeles, Hong Kong, Melbourne,
Australia, San Francisco, Manila and Shanghai. For more information,
contact the Asia Society at (212) 288-6400 or visit its Web site
at www.asiasociety.org.
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