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Keyword: tanishq

Digital Devotion: Mobile App Updates Hindu Ritual Karva Chauth

Tanishq launches mobile application for Karva Chauth.
Lifestyle

In the annual north Indian festival of Karva Chauth, married Hindu and Sikh women don’t eat or drink from sunrise to moonrise in the hopes that their husbands will be blessed with longevity. While some local traditions differ, most women look at the moon through a sieve or a cloth before eating or drinking.

Now, though, if one company has its way, they can use their own phones instead of a sieve.