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In Taiwan, art films never existed. Taiwan was a commercial film world. Up till the '80s, Taiwan produced 200-300 entertainment films per year. There were two main types: the romantic films, played mainly by two male and two female popular actors; and the martial arts films, very similar to Hong Kong. But the commercial cinema was eventually replaced, when it reached a point when nothing new was produced. After making such films for 20 years, the market was taken over by Hong Kong productions. All of a sudden, Taiwan productions dropped from 300 films to fewer than 10 a year. Overnight, Taiwan films lost their market. Film investors moved their investments to Hong Kong or later to China when it opened up. From then onwards, till now, there haven't been any film investors. The government supports part of the financing and filmmakers have to come up with the rest.
And this coincided with the lifting of the martial law in Taiwan. The society changed drastically. Some filmmakers emerged, e.g. Hou Hsiou-Hsien. Without the stars, who all left for Hong Kong, for example Lin Qin-Hsia [Bridget Lin], these filmmakers started making films about Taiwan history—subjects that were never made—as well as taking subjects from everyday life and literature. They started to use the local dialect, from Min Nan. Since then, they created what we now call Taiwan cinema.
A few years since that time, a film critic published a book called Taiwan Cinema is Dead. The idea was that the market was dead. From then on, there was competition between commercial and art films. It's still a big struggle in Taiwan.
I feel that Taiwan cinema has never been richer than in the past 20 years. The pity is that the distance between Taiwan cinema and the audience has never been reduced in the past 20 years.
Taiwan audience, like other Asian audiences, have been watching commercial films for a long time. It's puzzling for them when cinema became creative. The system required the films to be shown in the same space as Hollywood films. Most of them couldn't meet the challenge. The audience didn't get the opportunity to be cultivated.
I started making films in the early '90s. When I made my fourth film, it was year 2000. After making films for eight years, my box office revenue got worse with each film. In 2000, I made my fifth film. I couldn't find a theater which would show my film. One theater was willing to rent me one screening room with 98 seats for two weeks. That film was What Time Is It There? The theater started selling advanced tickets online. Five days before opening, I looked up the Internet. They sold only five tickets. I saw clearly that here's a group of audience unwilling to change in face of a director also unwilling to change. So I decided to invite my five actors, my long-term cast members: Lee Kang-Sheng, Yang Kuei-Mei, Lu Yi-Ching, Chen Shiang-Chyi, to sell tickets on the street. We went to the entrance of a big book fair, with over 20,000-30,000 visitors. Under the chase of police, we sold 300 tickets in one morning. That was the result of our first day.
Since that film, whenever I had a new film, I would sell tickets on the street. I would also give lectures at universities. My condition for giving lectures at universities and companies was that I could sell tickets. So with each new film, we could sell about 10,000 tickets a month or two in advance. That's the way we did it.
Face (2009) just closed in theaters in Taiwan after a one-month run. The box office figure was so-so. Most people saw the film buying these advanced tickets. After closing, I came to the US to give these talks. And then I'll attend the Tokyo Film Festival. Afterwards I will return to Taipei and show the films in universities, companies, communities for two months. My condition is that I have to give lectures.
I always feel that there aren't enough audience for this kind of film. Some people say it's enough to have 30,000 audience for this kind of film but I don't feel that's enough. I want more people to see the films. I am not going after box office figures. I want to see how many can appreciate this kind of creative work.
When I was invited to make a film [Face] by the Louvre, the invitation posed a possibility. The film will be shown at the Louvre for one whole year. It's very meaningful. The audience can watch this film freely during the one year. It made me think about an earlier question: Why couldn't our films cultivate an audience? Perhaps the films have been positioned in a wrong exhibition system. Positioning them in a Hollywood system, the audience would use box office figures to make comparisons. These figures would marginalize our films, until a point of eventual extinction.
In the past, I was afraid my films were called art films. Art films referred to films nobody wanted to watch. But now I want people to see me as an artist. You don't see my work in the regular distribution system. Only through this could I obtain more freedom in my future creative works.
Text report produced by La Frances Hui.
Live on-stage conversations translated by Vincent Cheng.
Transcript translated by La Frances Hui.
Asia Society's Faces of Tsai Ming-Liang film series (November 13-21, 2009) was co-presented with Taipei Economic and Cultural Office in New York. The series was part of the Citi Series on Asian Arts and Culture, sponsored by the Citi Foundation. Additional support was provided by the New York State Council on the Arts.